CLIENT / FOXS' BISCUITS DIRECTOR / DADDY
THE BISCUIT THAT COMES WITH A WARNING
Rocky Biscuits are a substantial bar of chocolate, so when they launched in the U.K it made sense to warn the biscuit loving nation about the potential dangers.
So, the fictional British Biscuit Advisory Board or B.B.A.B was created to promote safe biscuit practices. The campaign included TV and print but also involved publishing a 300 page research paper. The research was reported on in the national press as well as online, this meant the fictional B.B.A.B. made headlines throughout the U.K.