NEW PRODUCT LAUNCH, 360 LAUNCH, 60 TV, LARGE SCALE EXPERIENTIAL PRODUCTION
CLIENT / OCULTO LOCATION / US
For the launch we created "Oculto Manor," a place where you get to live all of the craziest nights out, all under one roof. Everything in the space from the mischievous characters to the hidden pockets encouraged bad behavior.
The manor was built from scratch in an empty warehouse in Miami's Wynwood neighborhood. We lead the creative idea but collaborated with performers, theatre directors and set designers from immersive theatre company Punch Drunk.
THE TEQUILA BEER TV
DIRECTOR / MELINA MATSOUKIS PRODUCTION COMPANY / PRETTY BIRD
When you order a tequila-infused beer that has a skull mask logo, you're not going to go home and watch Netflix. This drink is for the nights you let yourself be corrupted.