INTERACTIVE BRAND EXPERIENCE & PRODUCT LAUNCH
CLIENT / MICROSOFT LOCATION / NEW YORK
178 FT REPLICA OF MANHATTAN
Windows 8 and Surface were launching in New York, and Microsoft wanted our help in getting younger, cooler people to touch the new products.
We created Microtropolis, a 178-foot mini-Manhattan that used the product's personalization features to bring a stylized model of the city to life. Because there's nothing New Yorkers love more than New York.
Over 200 Windows 8 devices were placed on the rooftops of Microtropolis, with Windows profiles customized to the 25 neighborhoods by notable New York tastemakers like Milk Studios, Blue Hill and Milton Glaser.
Microtropolis was designed, built and installed on Pier 57. This shows just a bit of the behind-the-scenes that went into each little element. It was all the joys and struggles of urban planning condensed into 178-feet and a 5-week build.