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Microtropolis

INTERACTIVE BRAND EXPERIENCE & PRODUCT LAUNCH

CLIENT / MICROSOFT      LOCATION / NEW YORK     


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178 FT REPLICA OF MANHATTAN

Windows 8 and Surface were launching in New York, and Microsoft wanted our help in getting younger, cooler people to touch the new products. 

We created Microtropolis, a 178-foot mini-Manhattan that used the product's personalization features to bring a stylized model of the city to life. Because there's nothing New Yorkers love more than New York. 

Over 200 Windows 8 devices were placed on the rooftops of Microtropolis, with Windows profiles customized to the 25 neighborhoods by notable New York tastemakers like Milk Studios, Blue Hill and Milton Glaser. 

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Microtropolis was designed, built and installed on Pier 57. This shows just a bit of the behind-the-scenes that went into each little element. It was all the joys and struggles of urban planning condensed into 178-feet and a 5-week build.


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