TV, ONLINE & OOH CAMPAIGN
CLIENT / JCPENNEY
R.I.P COUPONS AT JC PENNEY
JCPenney has been in business for over 100 years and on February 1st 2012 they decided to change. No more coupons, no more crazy 4am sales and no more pricing games.
Along with the TV commercial we ran a Facebook campaign called "The biggest and best ever crazy and exhausting and totally confusing sale ever". For one last time JCPenney enthusiasts were asked to wait inline online for 4 hours, cut out 78 digital coupons and work out the answer to an incredibly complicated receipt.