CLIENT / FOXS' BISCUITS DIRECTOR / GARTH JENNINGS
INTRODUCING A DOG/PANDA WITH A TASTE FOR THE FINER THINGS
To help express the quality of Fox's Biscuits we created Vinnie, the gangster panda. Like any gangster panda he enjoys the finer things in life, hand made shoes from Italy, furniture from France and of course Fox's Biscuits. Throughout the campaign we're never told exactly how Vinnie became successful but we can be pretty sure it wasn't legit.
THE GOOD STUFF
A SELECTION OF UNIQUE TOOLS, IMPLEMENTS AND FINE ART FROM VINNIES PERSONAL COLLECTION
The campaign has included TV and radio across the UK, but more recently involved an online auction where Vinny was keen to sell off some of his good...no questions asked. Items on offer included used crow bars and paintings of dubious authenticity. The auction was held on eBay and posted to his Facebook page. The results of the auction raised over $10,000, all of which we donated to the UK charity Crime Stoppers.