CLIENT / COMIC RELIEF UK DIRECTOR / RICHARD BULLOCK
CELEBRATING A SERIOUS MESSAGE
Comic Relief is one of the largest charities in the UK and just before the 2010 World Cup we produced a campaign to highlight a variety of health issues across Africa.
It began by enlisting the help of several famous football players and clubs, then asking them to perform a celebration if they scored a goal. At training grounds across the world players practiced their celebrations and these were then turned into commercials.
As part of the campaign we also found time to make a short film on the Ivory Coast national teams preparations.